Sunday, March 06, 2005

 

Choosing A Domain Name

Choosing A Domain Name
by: Lester Boey

--About Domain Names--

Choosing a domain name for your web site is a major step for any individual or organization. You need domain names that are sticky, short, meaningful, easy to remember and at the roll of your tongue!

It is very easy to choose a domain name but difficult to find a good name, simply because of the fact that most of the good domain names are taken up by organisations. These domain name organisations take up hundreds of thousands of domain names and treat them as investments. It is not as easy to choose a good domain name. Sometimes, even web professionals spend hours at their computers to find good domain names!

Domain name registrations are cheap to maintain and subscriptions typically last a year. The subscriptions are renewable and paid to registrars by the design companies.

The most common domain names end with .com, .net, etc. Country specific domain names will end with com.au, co.uk, .co.jp, etc. For organisations, domain names will end with .org or be country specific- .org.au, .org.uk, etc.

Not sure about domain names and web sites? Seek web professional help.

About The Author


Lester Boey works in an Australian SEO and Web Design company http://www.definiteweb.com/

His life revolves around SEO; providing full-time and freelance seo services to US and Australian businesses. Email: projects@definiteweb.com

definiteweb1@hotmail.com

 

Content Management

Content Management
by: Barry Stein

More and more businesses are recognizing the importance of content management when it comes to their websites. Website content is more important than ever before, and as the Internet matures and changes, it is likely be become even more important. Many smart companies are beginning to make their website content the centerpiece of their Internet presence.

Content management means many things to different people, but it is generally understood to be the concept of separating the design and layout of a website from the actual content contained on that website. This allows a company’s web developer to do his job more efficiently and not get bogged down with endless requests for changes, additions and deletions to the content of the web page. More importantly, it allows employees who are not web developers to update the company’s web page.

When seeing the changes that have occurred to content management over the last couple of years, it is helpful to take a step back. The commercial internet is only about 10 years old. What began as a way for government researchers to communicate their findings with their peers has morphed into the giant commercial enterprise that is today’s Internet. With this explosive growth over the period of just a decade or so, it is no wonder that content management has changed and grown as well.

It may take another 20 years or more until the internet is fully mature, and many more changes are likely to be in store. Seeing those changes coming can put your business on the cutting edge and position you for success.

Putting content ahead of technology is the centerpiece of the content management concept. When designing and updating their websites, smart companies will put the reader first. Try to put yourself in the place of a visitor to your website.

When a visitor first sees your website, what is their first impression?
Do they see an easy to use interface?
Is everything laid out clearly?
Is it easy to find what you want?
Take an objective look at your company website and answer these questions honestly. If you find your website lacking, you can use content management techniques to make your website more intuitive and user friendly.

More and more companies are hiring professional writers and editors as part of their overall content management strategy. This is a strategy that I believe will pay big dividends as the internet further matures. The internet is already the number one source of information for many people, and as more and more people get comfortable with using the internet, those numbers are likely to grow. The companies that can provide the most useful web content, to the greatest number of people, are the ones that will thrive in the 21st century.

By now most major corporations and many smaller firms already have functioning websites on the Internet. This means that the demand for professionals to design and upload websites is likely to shrink in the future. On the other hand, the need for professionals who can update web content and make it useful to customers is likely to grow. The future of content management has never looked brighter.

About The Author


Barry Stein is the owner of aWebBiz.com where he offers cutting-edge tips on all aspects of business. To find more advice, tools and resources to help you succeed in your business, visit: http://www.aWebBiz.com.

Barry's Internet Marketing Blog: http://aWebBiz.com/blog

 

Choosing a Right Hosting Solution

Choosing a Right Hosting Solution
by: Arun Tibrewal

You have done all the hard works for developing your website but when it comes selecting your host you may face trouble that it does not have all the features which is required by your site. It is important to do some research before choosing a right hosting solution.

A website is an important identity of yours and it is the responsibilities of the host make it visible at World Wide Web. Selecting the right solution for your business will provide greater impact on your business. before hiring any service i suggest you to do a research on web, discuss with hosting providers, take suggestions from other users after all there are quality service providers also exists. Just spending a portion of your time you can find the "Most Suitable Solution" that will match exactly as per your requirements.

Knowledge makes the difference: There are lots of myth spreads about choosing a solution from Dedicated hosting provider or a Hosting Reseller. Some advocates A Dedicated service provider for uninterrupted services and some advocates A reseller hosting who will be able to provide a better support and you can have one to one discussions. It is always better to choose a company who sells straight forward plans with dedicated support and have enough domain knowledge.

Instead it is more important to choose the right hosting package that your site requires. Rather than harvesting the net for gathering database of hosting companies select few good companies and ask them if they have the required features your site needs. Since there are so many hosting companies are around, its hard to find the right solution for your business. Some companies offers unlimited stuffs, but when you go to install a sql database or an htaccess file or require hosting a script which runs server side, you will find those are disabled on your package. Always check the specs before you buy any of the hosting services. Here are brief of following categories of sites which will help you to choose a right solution for your business.

>>>> If you are a beginner, just calculate your present requirement keeping in mind of any future up gradations. It is essential if in future you go for an interactive site or a dynamic site, your present host must have ability to upgrade the services without any hassles. You should choose a basic package and check the required features available for use. You can always upgrade to higher package in future. This way you can save much of your money and focus on enhancing your site.

>>>> If your site is a database driven and require custom or readymade script installations, You should check if the components required by site are preinstalled on the server. You can make a checklist and ask your hosting provider if they will be complying with all the requirements. Some companies also provide hosting with preinstalled scripts/software’s which you can install and start using in minutes without spending much time on developing and installing it. It is always advisable to check the complete features of the software’s, which meets your present requirements as well as have the latest version installed. You may choose an advance hosting plan and check the required features.

>>>> If your site is a high traffic one and required concurrent up gradations and installations of the scripts, you should go for a dedicated hosting service. It is always advisable to have a managed dedicated server with all the latest components installed with it. This will give you freedom to upgrade your site or application at any point of time, done by you only. Find out the reliable datacenters and checkout the server specs along with facilities provided by them. There are few datacenters which I can recommend are Rackspace, ThePlannet, Infinology and also you can check with EV1Servers too for some interesting offers.

About The Author


Arun Tibrewal is an online marketing promotions specialist since 1998 and owner of www.i-wayhost.net and its network sites. I-wayhost is dedicated to provide top class hosting services with there straight forward plans. Permission is granted to reprint this article as long as the resource box should keep intact with the following links.
http://www.i-wayhost.net
http://www.onlydevelopers.com
http://www.siplnet.com
sales@i-wayhost.net

 

The 8 Most Important Website Design Principles

The 8 Most Important Website Design Principles
by: Brian Basson

Building an Innovative and Effective Website, by making full use of available technologies, is crucial for the future success of your current or future online business. There are literally 1000's of great ideas out there, but finding the right ones and applying them to your website, is where the real trick lies.

Applying the best tips, tools and other design principles to your website, can bring you untold success on the internet. At the same time, using powerful and innovative ideas in the design and development stages of your website, will level the playing field for your business, and raise it's competitive edge on the internet.

We have been doing web development for more than 7 years now, and during this time, many important design and development principles have come to light. Don't waste valuable time by making the same mistakes many other web designers and webmasters do. The following 8 powerful website design principles will assist in helping you make the right choices for your online business :

1. Do-it-yourself OR outsourcing ?

Before you start compiling your new website, you have to establish your skill level to tackle the specific project. If you have sufficient html understanding, a good idea of graphics and colors, plus fair writing skills, you mostly can do the website design yourself. If, however, you don't have a fair understanding of html, it would be advisable to outsource.

2. Dynamic vs. Static web pages

Do you want your site to be static, i.e.. no input from visitors, or dynamic, i.e.. fully interactive, with visitors being able to log on, take part in forums, post information, etc ? Many new and fantastic scripting languages are available to make your site more dynamic and bring it to life.

3. Web Site Title vs. Domain

Before registering a domain for your site, take some time to think of related words or names that best describes your business. Compile a few possibilities and then check for availability on the internet. The best ones would normally already be "taken", but innovative thinking can get you very far !! When compiling you main page, use this domain name and extend it to your website's main page title tag. This is step 1 in getting future good search engine rankings.

4. Build your site around important keywords

When building the content part of your site, remember to include a fair dose of important keywords and phrases that best describe your business. These keywords, the words and phrases people use when searching for relevant information on the internet, should also be extended to all the important tags of every web page of your site. Be careful though not to overdo it, as search engines penalize "keyword stuffing". Also use full sentences and make them sound natural. The clever search engine algorithms have recently just become even more advanced, and can now track unnaturally sounding sentences !

5. Optimized Title, Description & Keyword Tags

Each page of your website should be individually optimized in terms of the message you want it carry. Every page is different and there for a specific reason. If the page info and page tags do not match in terms of keywords, the page will not show up in search engine results. Search engines want to give searchers relevant results, and by not applying this principle, your site will not rank well.

6. A Site Map with links to all pages

Assist the search engines by making it easy for them to index your site. If all pages can be reached from a central point like a sitemap, you will firstly make sure that the search engine spider finds all your site pages, and secondly help visitors to find relevant info and pages quickly. Sites with good structures and fresh content gets spidered more often.

7. All pages back-linked to the Site Map and Home Page

Visitors to your website will not necessary land the index page or sitemap. It is therefore imperative to give them a way to get to your index, site map and other important pages. A well structured informative website also receives more return visitors.

8. Standard background & fonts on all pages

By keeping pages uniform, you ensure your visitors know they are still on your site. Having various banners, backgrounds and fonts will only confuse visitors. Try to stick one font, or two at the most. The human eye needs to adjust every time it reads text written in a new font. Do not irritate your visitors by using many different fonts - they will leave in a flash !

If you have an existing website, but nothing much have been happening for you, try to apply these 8 principles and see what good transpires...

About The Author


Brian is a freelance writer, website marketing and SEO expert & webmaster of 3 websites, including Rank Advance : http://www.rankadvance.com.

 

Selling Merchandise On Your Website

Selling Merchandise On Your Website
by: Suzanne Power

A viral marketing tool and a potential money-spinner. Suzanne Power looks at the options and believes Spreadshirt can take over the Cafepress mantle

If you take away poker, dating, and naked ladies, custom merchandising is the big success story of the Internet. The ultimate combination of e-commerce and affiliate marketing, millions of websites around the world turn to online merchandising companies - both to market their URL and to extract some cash from loyal visitors.

The key to the success of the industry is on-demand printing, meaning website owners don't usually incur setup costs and do not have to carry inventory.

The business model usually works like this. The webmaster signs up for free – or for a small monthly fee – at the merchandising company site. Having uploaded his/her own designs – often logos, catchphrases or drawings, the webmaster can then place these designs on the range of products offered by the merchandiser. Usually, the merchandise company places a base price on each product, to which the webmaster adds his/her own commission or markup. In some cases, the webmaster can then create a shop which can be integrated into their own site.

The merchandising company normally handles credit-card processing, printing, shipping, and customer service while the webmaster incurs the slightly less arduous task of collecting and banking the commissions.

Beginning to see why its so popular? Let's have a look at some of the industry's big players:

Cafepress

The daddy of the bunch. Founded in 1999 in California, Cafepress was one of the first companies to exploit the massive custom merchandise market. It now sells products on behalf of over 2 million website owners, mainly in the USA.

For all its longevity and wide reach, Cafepress has yet to solve many of the original problems that still bother its users. Despite the clamour from customers, the company has yet to find a way to offer black, or even dark, garments – still relying on the old white and grey staples and a rather odd collection of pastels. Nor has the company embraced internationalisation, and website owners outside of the USA still baulk at hefty shipping charges and US Dollar pricing.

The free Cafepress service offers limited functionality to users, with only one version of each product allowed. For a monthly fee, Cafepress allows unlimited selling. However, excessive branding makes it rather difficult to integrate the Cafeshop into the look and feel of an existing site.

http://www.cafepress.com

Zazzle

Another California-based company that launched a similar service to Cafepress in 2003 and has a substantial share of the US market. Again pricing is only available in US Dollars. And while Zazzle's range of garment colours is stronger than Cafepress, printing on black or dark shirts is still not supported.

Zazzle does not charge a monthly fee but webmasters will find it rather more difficult to integrate their shop into the look and feel of their own site.

http://www.zazzle.com

Spreadshirt

This one looks interesting. Spreadshirt was founded in Germany in 2002 and boasts over 60,000 partners across Europe, winning the Hewlett Packard Business Innovation Award in 2004. Unlike its American competitors, Spreadshirt caters for both European and US customers, using regional shipping companies and allowing webmasters to price products in Euros, Sterling, or US Dollars. Shops can also be automatically translated into eight languages.

Spreadshirt has also solved the thorny "black shirt" issue, offering over 50 products in a full range of colours. However, it's probably the different printing options that sets the service apart. In particular, Spreadshirt's "flock" printing – creating a raised felt finish – produces a result much more impressive than regular digital print.

Finally, hats off to Spreadshirt for managing to keep its branding on the product but still allow webmasters full control over the look and feel of their shops. Already a dominant force in the European market, Spreadshirt could be set to give Cafepress a run for their money in the US.

http://www.spreadshirt.com

http://www.spreadshirt.co.uk

EShirt

EShirt is another European company – this time Italian-based - providing an almost-identical product range to Cafepress ie no dark shirts. Euro, US Dollar and Sterling pricing is available. However, the only print option available is digital hot press printing – not the longest lasting technique.

The most inconvenient aspect of EShirt's service is shop integration. You must register as a Tradedoubler affiliate before you can even apply for an EShirt shop. And even then, it is not possible to recreate the look and feel of your own site.

http://www.eshirt.it

About The Author


Suzanne Power is the editor of GrandWebDesigns.com.

 

How to Choose a Web Host - Frequently Asked Questions

How to Choose a Web Host - Frequently Asked Questions
by: Martin Smith

In this article you’ll be provided with helpful information about how to choose a web host. There are several things to look for when choosing a reliable web host. Below, you will be provided with frequently asked questions and the answers to common questions.

Q. How reliable is the service of a web host?

Most surveys indicate that reliability is an e-businesses main concern. You should look for at least a 95 percent guarantee uptime, to ensure that the service is indeed reliable.

Q. What kind of performance can I expect?

A great hosting company has one or more T3 lines that are always connected to the Internet, not going through someone else’s network operations center. The servers should be fast, ideally Pentium Pro or Linux. You should also let your host know if you plan to use bandwidth killers such as streaming audio or video.

Q. How good is phone support?

When it comes to phone support, you should look for 24/7 phone support that’s always available with a live operator. Once you have found out, you should always check it. Call or email the technical support line at 10 o clock on Sunday night then expect it to be answered.

Q. How much will it cost me?

The entry level hosting service with a single domain name, 20 – 30 MB (Mega Bytes) of hard drive space, email services, and up to a 1 GB (Giga Bytes) of monthly bandwidth should cost you no more than 50 dollars.

Q. How is security handled?

The passwords to your website or domain should be required to control the host as well as manage the web site. Every file on your server should also be backed up on a daily basis. You should always look for a host that offers you secure transactions as well.

Q. How much bandwidth will I need for data transfer?

Roughly estimating, 2GB of bandwidth should be perfect for a very small personal site. If you’re going to running a medium site with text and images but no large files, 5 GB would be ideal. Larger sites on the other hand, require 30 GB of bandwidth. Good hosting company’s will send you an email if you’re about to run out of bandwidth, letting you know that your site may go offline if you exceed the quota. This way, you can upgrade your plan if you choose to do so.

Q. What about a control panel?

Almost all hosting packages come with some type of control panel, enabling you to configure your hosting packages as well as your settings without having to learn the entire operating system that powers the site. Control panels can be accessed through a secure webpage, and then they will appear in your web browser. The most popular control panels are Helm, Cpanel, Hsphere, Plesk, and Ensim. The most common is Cpanel, which only runs on Linux. Most beginners and other users would be more suited to Cpanel, as it runs on the cheaper platform of Linux.

Q. What about a POP3 account?

When sending and receiving email, POP3 counts are very important. These types of accounts you can assign to individual users as their own email addresses. You’ll need enough POP3 accounts for the amount of email addresses that you wish to assign to other people. Often times this number will be quoted as being unlimited, although there are only so many email addresses that you can actually create.

Q. What about spam and viruses?

These features are classified in a separate category, and can include autoresponders, spam filters, even anti virus protection. They may be important to you, but they will actually vary from host to host. Basically, these are all free things that the host will give to you when you sign up for an account. If you’re plan doesn’t quite offer what you want, your host may be flexible when setting up your account.

Q. What about running my own online store?

If you are planning on running your own store on the internet, there will be a few factors that will be involved with that decision. First of all, you’ll need an SSL certificate for your website, so that you can process credit card transactions. Basically, these are 3rd parties that will take care of each and every transaction, for a small percent fee, eliminating the need for extra security on your server. You’ll also need to ensure that the server as well as the software is capable of running the script you have for your shopping cart.

Q. I need help making that final decision.

If you plan on having a website that you’ll be relying on for income or storing important data, you’ll need to make sure that you go with a host that will offer you a high level of customer support. A lot of hosting companies will offer forums as well as their contact numbers; however the forums can be excellent when you are dealing very small problems.

In Conclusion

By taking your time and checking to see what each host has to offer, you’ll find which service best fits your needs. There are many hosts and many different packages out there to choose from, which mean you shouldn’t go with the first one you see. Take the time to compare plans, costs, and customer service and you shouldn’t have any problems choosing a web host.

About The Author


Martin Smith is a successful freelance writer providing advice for consumers on purchasing a variety of Web Hosting Service which includes ASP Hosting Service, Low Cost Web Hosting, and more! His numerous articles provide a wonderfully researched resource of interesting and relevant information. For more information vist http://www.best-price-webhosting.com

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